So you want a healthy workout regimen, thats affordable, fun and allows you to have flexibility on your plan and in your schedule. Sound impossible? Not at all. With the creation of ClassPass for a monthly rate you get access to 3, 5 or 10 boutique studio classes all over the U.S. and probably too many in your city to try them all! 

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With a near-endless flexibility to search regions and neighborhoods of the city, style of workout and amenities you are nearly guaranteed to find a class that fits your schedule. This puts ClassPass a cut above the competition of regular gyms and studios. For our creative we took a two pronged approach: pre-rolls and print ads. The pre-rolls show just how quick it is to book and "Work in your Workout" to your crazy busy schedule. The print ads show an overwhelming schedule with just enough time to work it in. 

These would run as pre-rolls on music streaming applications like Spotify, Soundcloud and Pandora. The print ads would be placed as out of home transit boards to reach out busy target market while they are commuting to work. 

AD: Iqra Hameed

CW: Annalee Noel