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Their logo and branding suggested a 90s vibe and was confusing to the company’s name and purpose. I was tasked with a month to come up with an updated, sleek look before the big Lil Dicky booking in which all the new branding would be on. 

 

 

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a clean, minimized logo that is modern and still associated with the EDM/rap side of the music industry. Fast Forward was abbreviated to FAST FWD and the logo was completely

re-designed. There were four official logos created for FAST FWD's needs. A long logo, a stacked logo, a header logo for internal documentation and a 'presents' logo. Additionally, they wanted the new logos to run in four color ways to reflect the company's brand colors and to be as cohesive as possible. The original linked triangle mark was redrawn to streamline it’s design as well. The brand typeface was also updated from Graystroke to a more bold san serif, Bebas Neue.

 

FAST FWD also wanted to give their social media profiles a facelift and create unique 'social 'squares' for Facebook, Instagram, Twitter, SoundCloud, LinkedIn and Youtube. This new look is supposed to really touch the EDM and rap/hip-hop community supported by FAST FWD. 

 

Once the social squares were made and assigned to a social media site the brand-update blast was drafted and designed. This rebrand had to be publicly voiced since FAST FWD's logo is typically seen on concert fliers the greater public needed a heads up. The FAST FWD brand-voice persona created in the copy of social media posts and brand-update blast reflects a mature-yet-snarky friend of yours or possibly an older cousin who always happened to know what the latest trends were and the best gossip.

 

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The ROI was an overall increase in ticket sales and increased visibility online. The big Lil Dicky booking as an after party held at Avenu night club sold out as a direct success. Additional media (snapchat filters at the venue of the show and the location of the after party) was also created.