So you like camping- and you really like your style- but those boring navy, black and 'forest' green tents just aren't cutting it. 

Enter Poler.com. The one-stop shop to all things 'good vibes' in the camping world. We decided to focus on their extremely unique patterned tents as they are not only their best-sellers but a higher-priced item on their website. Once people see the tents they will be captured by the unique brand personality Poler extends to all of their camping gear. 

These would run as one page print ads or as large out of home billboards on uniquely located buildings.

AD: Grey McDermid/Annalee Noel

CW: Grey McDermid/Annalee Noel