No one wants to know when you go- but even worse, you definitely don’t want others to.

 

Enter Poo-Pourri the (possibly) life changing bathroom spray. Keeping girlfriends innocent and guys unashamed,

this campaign targets awareness of the product while implementing it into one’s routine- whatever that may be.

The campaign is masculine themed as most girls would never admit to pooping.

 

These would run as two page spread print ads or as long board transit and bus wraps.

 

 

AD: Annalee Noel and Idara Akpan

CW: Annalee Noel